It flickers to life on-screen and appears to turn on and off when you shake the device it's on.

FORBES: Media

You can also shake the device to clean the text in case it ends up getting "dirty, " or misaligned.

ENGADGET: E Ink reference phone and flexible display hands-ons (video)

"We wanted to shake up the whole i-device docking world with a product that brings home some of the magic of the original 10, 000-Watt iNuke BOOM, " says Costa Lakoumentas, BEHRINGER Senior Vice President of Marketing.

ENGADGET: Behringer iNuke Boom Junior shrinks a giant iOS dock, won't trigger as many earthquake warnings

He is one of a small group of doctors allying with medical device firms hoping to shake up the status quo.

FORBES: Magazine Article

Google is expected to shake up the seven-inch tablet market with its first device, the Nexus 7.

FORBES: Research in Motion vs. Shareholders: The Final Showdown

Just as impressive, however, is the device's heralded stabilization feature, which captures an impressively smooth clip even with exaggerated hand shake.

ENGADGET: Nokia Lumia 920 makes PureView appearance at Photokina with anti-shake video demo (video)