Etch A Sketch, with its familiar red-frame, grey screen and two white dials, allows children to draw something and shake it away to start again.

BBC: Etch A Sketch inventor Andre Cassagnes dies at 86

While Stroud gets a bit melodramatic, those willing to muddle through a textbook-style lesson--breezy this book is not--will come away with a persuasive argument that fundamental change is needed to shake marketers from their comfort zone, one that leaves them unwilling to explore a new model that includes older consumers in their sales planning.

FORBES: Sell Old!