Deependra Shahi, Sita Air's Sales and Marketing Manager, told the BBC he disagreed with the reports.

BBC: Nepal plane crash: UK dead remembered

Mr. Giri said the Bangladeshi factories that Shahi had used previously for subcontracting work not involving Benetton were busy.

WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You

Shahi carried out its own check, Mr. Giri said, which included ensuring compliance with labor laws and safety standards.

WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You

But there is much more to the Mela than shahi snaan and naga sadhus (sacred dips and naked ascetics).

FORBES: Why a Harvard Finance Instructor Went to the Kumbh Mela

The senior executive at Benetton disputed that, saying that Shahi was unable to fulfill an order and that Shahi suggested subcontracting to Bangladesh.

WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You

The cause of the crash has not yet been officially confirmed but Mr Shahi said he had been informed the plane's engine burst into flames after being hit by a bird.

BBC: Nepal plane crash: UK dead remembered

Last summer, Benetton also turned to Shahi Exports Ltd.

WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You

Giri, a vice president at Shahi.

WSJ: Bangladesh Collapse: The Global Garment Trail: From Bangladesh to a Mall Near You