"The notion that consumers need to watch out for all small businesses puts a shadow over them, " says Sheila Adkins, speaking for the Council of Better Business Bureaus in Arlington, Va.
David Catania, a District council member, says it is hard to believe that a businessman would invest so much in a shadow campaign and not tell the beneficiary.
The shadow local government minister attacked the government for not giving Welsh local authorities the financing to allow them to maintain council tax levels as is being done by all Scottish councils and 90% of those in England.