Gerova said it will change its name to Seymour Pierce when the London deal is completed.

WSJ: Gray Areas in Jobs After an SEC Ban

Last month, the company announced plans to buy Seymour Pierce Holdings Ltd.

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Then came news that its pending mergers with securities firms Seymour Pierce of the UK and Ticonderoga Securities of the U.S. were off.

FORBES: Gerova Financial RIP (if only)

The company has released a statement on its website revealing it has made contact with investment bankers Seymour Pierce, who are facilitating the sale.

BBC: Group confirms Newcastle interest

The man in charge of the sale, Keith Harris, the chairman of brokers Seymour Pierce, has said he expected a deal to be concluded by the end of June.

BBC: Shepherd in ?60m Newcastle offer

Keith Harris, chairman of Seymour Pierce and the man charged with brokering a deal for the club, says he expects this to be completed by the end of June.

BBC: Group confirms Newcastle interest

Harris is chairman of investment bank Seymour Pierce and believes that the current economic climate will see buyers wait until after the January transfer window before making a move.

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"They probably have a better image than banks do, while in store branches could be much more convenient for consumers, " said Fred George, an analyst at Seymour Pierce in London.

FORBES: Market Scan

Also with Seymour Cassel, Wendell Pierce, Stanley Tucci, and Isaac Hayes.

NEWYORKER: It Could Happen to You