The result was nearly seven million page views and 50 social media shares for each 1, 000 views.

BBC: The Editors

The Wiki boss has often said that his free, not-for-profit online encyclopaedia - that now gets seven billion page views each month with in-excess of five million multiple-language entries - was either the "smartest thing, or the dumbest thing that I ever did".

BBC: NEWS | Technology | Wikipedia founder takes on Google

The number of views on videos launched seven months ago are in the low hundreds, but more recent clips have reached the 5, 000 to 7, 000 range.

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It occupies seven-acres of landscaped gardens and fish ponds with sweeping views of the Pacific, a new full service spa, new signature restaurant showcasing the many vineyards of Santa Barbara, new infinity pool, and 92 restored California-style bungalows.

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As things stand now, supporters need at least seven votes from Republicans, the party most closely aligned with NRA views on gun rights.

CNN: Gun lobby may emerge victorious when smoke clears