When Seth writes a book and tells the world, the world pays attention.

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Seth takes on the book world as just another writer with a novel in English, demanding no indulgence for the exotic experience of being from a distant commonwealth.

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Seth Godin wrote in his book Purple Cow that remarkable things will succeed against unremarkable things.

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Now Seth is using his latest book to challenge us in yet another way.

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In the last 365 days, Amber worked with Seth Godin to launch the Domino Project, helped Derek Sivers turn his book into a best-seller, created a site that shares stories of remarkable people living unconventional lives, and launched a program where she helps people give their dreams direction.

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Over the past few months, I have had the pleasure to spend time with Seth at Aprimo CMO roundtables and read a pre-published copy of the book.

FORBES: Seth Godin Pokes the Box