Led by Bill Bain, the group wanted to set up a strategy-consulting firm that would not just give its clients a thick report on what they needed to do and then depart.
The firm says his business strategy was to set up in front of Woolworth and to sell customers "what Woolworths don't stock".
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The Davies Commission set up by the government to look at aviation strategy is not due to publish a final report until summer 2015, which will be after the next general election.
As if to stress that it is stronger than ever, British government sources say a new joint US-UK National Security Strategy Board is to be set up headed by Sir Peter Ricketts, the prime minister's national security adviser and Tom Donilon, his White House counterpart.
The two-year research project is being funded by the Technology Strategy Board, a government agency set up to find innovative ways of using technology.
The grant was offered by the Technology Strategy Board (TSB), a body set up by the government in 2007 to stimulate technology-enabled innovation.
Unfortunately, the Achilles heel of this strategy is that it depends on the retailer to set up and maintain the signage often a futile hope, while at the same time a critical portal for the shopper.
Mark-up to mark-down is a pricing strategy whereby retailers set regular merchandise prices high and then turn around to offer customers discounts.
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Catherine Farrell, of the Professional Association for Childcare and Early Years, said the government needed a "joined-up strategy" for childcare rather than the current "random set of proposals".
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"The carriers have been saying in a gentle way to RIM, 'Guys, you won't be doing this, '" said Robin Dua, chief executive of EnStream LP, a firm set up by Canada's three biggest wireless companies to implement their mobile-payments strategy.
Dave Adamson, chief executive of the Centre for Regeneration Excellence Wales which was part of the team which helped set up in Communities First in 2001, said the programme was only one part of the strategy to tackle poverty.
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One of my favorites is Jack Sim, the Singaporean who took a small bounty from business and set off on a crusade to clean up the world's loos as a disease-prevention strategy.
But the "just shut up" strategy, as veteran celebrity publicity Howard Bragman has dubbed it, comes with its own set of challenges.
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