Because no matter how great your idea, no matter how much enthusiasm and energy you put behind it, your chances of success or failure may depend on where you choose to set up and develop your new venture.
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Williams are testing a flywheel kinetic energy recovery system - the device that stores energy under braking - and have set up a company to develop the technology both for Formula One and further applications outside the sport.
The CIAO was set up to help agencies develop and coordinate security policies and plans.
Today, we continue to create wireframes and set up UX and creative reviews for every new feature we develop.
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So in 2001 Walmex employees helped design, develop and set up Todo Dia stores in Brazil.
With funding from the Israeli government, the Lotans set up the company Nidaria Technology to develop and market their find.
Early that year Abacha's petroleum minister, Dauzia Loya Etete, awarded himself a license to develop OPL 245 and set up Malabu as the license holder. (Though technically not an owner, Etete is widely believed to control Malabu.) After Abacha's dictatorship collapsed, the civilian administration of President Olusegun Obasanjo set up a panel to review oil licenses and revoked a number of them.
An inveterate tinkerer, Honda also set up a center nearby to develop better soybean varieties and improve agricultural processes.
The group is partnering with AES to develop hydropower projects and has plans to set up Nepal's biggest cement plant.
To that end, it has set up a joint venture with Samsung of South Korea to develop and produce Li-ion batteries for automotive use.
He and Bill Gates set up TerraPower, an energy firm, to develop the idea.
Mr Jackson, who also directed the Lord of the Rings trilogy, will set up an interactive arm of his firm, Wingnut, and will work with Halo creators Bungie Studios to develop the series.
For its first three-year phase, the Panel expects to spending the first year consulting, observing and reviewing in order to develop a set of recommendations for biodiversity-responsible oil spill clean-up.
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