We assume that Google and a set number of sites are the big referral engines when in fact, over time, referrals come from within our wider networks.

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And as a manufacturer for the mass market (niches are different: I could in fact see a small market for pink fire engines among a certain set of parents) the way to increase profits is to acknowledge and develop for these very differences.

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It has had to meet a stringent set of regulations to ensure the jet can still fly safely in the event one of its two engines fail.

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