Dave Frankland is a Vice President and Research Director at Forrester Research serving Customer Intelligence professionals.
FORBES: It's Time For Business Leaders To Embrace Customer Intelligence
Fatemeh Khatibloo is a Senior Analyst at Forrester Research serving Customer Intelligence professionals.
Kerry Bodine is a Vice President and Principal Analyst at Forrester Research, serving Customer Experience professionals.
FORBES: Will The Apple Maps Experience Destroy The Apple Brand?
Tony Costa is a Senior Analyst at Forrester Research, serving Customer Experience professionals.
Joe Stanhope is a senior analyst at Forrester Research, serving Customer Intelligence professionals.
Zach Hofer-Shall is an Analyst at Forrester Research serving Customer Intelligence professionals.
That last point about serving customer needs is critical.
FORBES: Be Like Branson: Online Travel Needs to Put Customer First
Give you a significant competitive edge, by better serving broader customer groups.
This is probably aimed at better serving enterprise customer that already use its line of Windows 7 based tablets, specifically hotels, hospitality and medical industries.
FORBES: HP's Earnings: Restructuring And Weak PC Market Will Be A Drag
Instead, they characterize the acquisition as involving 67 employees in Indiana and Utah, who have been serving a customer base of 8, 000 firms with 5 million users.
Virgin Atlantic Airways has built a successful business for many reasons but a critical one is its relentless focus on serving the customer better than other airlines.
FORBES: Be Like Branson: Online Travel Needs to Put Customer First
That compares with a 26% gross margin at Amazon, whose founder, Jeff Bezos, is cited by Zhao as a personal inspiration for his belief in serving the customer.
FORBES: Suited-Up Online: Why China's Fashionista Websites Aim High (And Low)
Whereas serving the customer is a clear, crisp goal.
FORBES: Is Shareholder Capitalism Dead And Can We Have A "Stakeholder Capitalism" That Works?
Every great sales rep knows that the more she forgets her product, quota, and commissions and fanatically focuses on selflessly serving her customer, the more product she moves and the more commissions she makes.
FORBES: Warren Buffett and Cardinal Lamberto: The Two Best Kept Secrets to Success
Imagine, for instance, if when serving a customer, you could instantly know his or her risk profile, which of your colleagues that customer has spoken with or worked with at the bank, and the specific banking products that customer already owns.
FORBES: Banking: Driving More Profitable Customer Relationships By Using CRM
Update: As Megan Kretz of Running Shorts points out in the comments, a smarter corporate strategy for responding to negative tweets is to reach out to the Twittering customer, rather than serving them with a lawsuit.
Despite the impossibility of achieving good returns, there will be a plethora of actions to continue serving all the way to the very last customer.
Thus, the costs of maintaining those networks remain in place, and every loss of another customer increases the average cost per line of serving the customers that remain.
FORBES: AT&T Moves Dramatically Towards 'Internet Everywhere'
This means serving those in your organization just as you would your best customer, without regard to title, rank or hierarchy.
FORBES: Swim in Office Politics Without Drowning (Part 2 of 2)
He told lawmakers on Feb. 5 he would "shred" the bank's self-serving culture by improving ethics, and start linking employee pay with customer satisfaction and other measures.
Prior to serving as a VP and Principal Analyst at Forrester for enterprise apps strategy and contract negotiations, he headed up the customer relationship management (CRM) analyst relations program for PeopleSoft.
FORBES: Monday's Musings: Why Customers And Prospects Expect Clearer Rules About Content Marketing
应用推荐