It would also provide a key channel for serving location-based ads from nearby businesses.

WSJ: Facebook in Talks to Buy Driving App Waze

Evan Shapiro, who joined Participant in May after serving as president of IFC and the Sundance Channel, will head up the new cable TV network, Berk said.

FORBES: Billionaire Jeff Skoll's Participant Media Details Plans To Launch Its Own Cable Channel

You'll need a device with an IR blaster to adjust the TV channel or volume, with the app serving as a touchscreen remote.

ENGADGET

So we're swimming upstream against what has been the mainstream of media trending, but I think we're serving our audience with simply broader and deeper news than any other English language news channel.

NPR: First Anniversary for Al Jazeera in English