Instead, they characterize the acquisition as involving 67 employees in Indiana and Utah, who have been serving a customer base of 8, 000 firms with 5 million users.
Imagine, for instance, if when serving a customer, you could instantly know his or her risk profile, which of your colleagues that customer has spoken with or worked with at the bank, and the specific banking products that customer already owns.
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Whereas serving the customer is a clear, crisp goal.
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Fatemeh Khatibloo is a Senior Analyst at Forrester Research serving Customer Intelligence professionals.
Tony Costa is a Senior Analyst at Forrester Research, serving Customer Experience professionals.
Joe Stanhope is a senior analyst at Forrester Research, serving Customer Intelligence professionals.
Give you a significant competitive edge, by better serving broader customer groups.
That compares with a 26% gross margin at Amazon, whose founder, Jeff Bezos, is cited by Zhao as a personal inspiration for his belief in serving the customer.
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Update: As Megan Kretz of Running Shorts points out in the comments, a smarter corporate strategy for responding to negative tweets is to reach out to the Twittering customer, rather than serving them with a lawsuit.
Virgin Atlantic Airways has built a successful business for many reasons but a critical one is its relentless focus on serving the customer better than other airlines.
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Dave Frankland is a Vice President and Research Director at Forrester Research serving Customer Intelligence professionals.
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Kerry Bodine is a Vice President and Principal Analyst at Forrester Research, serving Customer Experience professionals.
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Despite the impossibility of achieving good returns, there will be a plethora of actions to continue serving all the way to the very last customer.
Prior to serving as a VP and Principal Analyst at Forrester for enterprise apps strategy and contract negotiations, he headed up the customer relationship management (CRM) analyst relations program for PeopleSoft.
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