As hard goods become commoditised, companies turn to services to add value.

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They claim to bring the pricing and risk management strategies of the financial commodities markets to cloud computing via revenue-generating services that add convenience and value to the cloud user.

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B2B pioneers envisaged them, it is now clear that independent exchanges such as DoveBid depend crucially on deep industry knowledge and must add value with services that facilitate transactions, says Hal Varian of the School of Information Management and Systems at the University of California, Berkeley.

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And the new value-add services like App Store and so on and so forth.

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Retailers already buy footfall data from specialised companies, such as Springboard and Experian, so it remains unclear how Telefonica will add value to existing services.

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Currency does not in itself create more currency, it is only through the use of currency to add value to products or services is actual worth increased.

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It all comes down to having a well-educated workforce who can add significant value to products and services.

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He argues that firms should no longer think of gas as a commodity business, but as one where they can add value by bundling all sorts of other services with it.

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