Every customer who buys an iPhone 5 at an Apple retail store will be offered free Personal Setup service, helping them customize their iPhone 5 by setting up email, showing them new apps from the App Store and more, so they'll be up and running with their new iPhone before they leave the store.

ENGADGET: iPhone 5 pre-orders crack 2 million in first 24 hours Mobile

The CEO, Wing Yu , setup a new service, StreetIQ.com, which organizes financial and business podcasts.

FORBES: Podcasting Profits

Crissy called Eventbrite's customer service frequently for help in the setup process.

FORBES

The setup is straightforward and the cross-platform aspect of the service is really impressive.

FORBES: Connect

For service businesses, this is a no brainer: If I had to setup or evolve my IT, I would consider twice the option of NOT doing it and go for the cloud.

FORBES: Can we consider a firm without IT?

One minor complaint: the rental clock starts when you purchase content, not when you start playback, which isn't necessarily the most flexible setup, but it makes sense given the streaming-only nature of the service, we suppose.

ENGADGET: Roku Amazon Video on Demand hands-on Hands-on