OpenTable remains the undisputed leader in online-restaurant reservation industry, with nearly 50% of all full-service, reservation-taking restaurants in North America enrolled as its customers.
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The OpenTable online reservation service is free for diners, but restaurants are charged a reservation fee for each diner who reserves a table using the OpenTable system.
Consumer reviews site Yelp ( YELP) and restaurant reservation service Open Table ( OPEN) were among those who jumped in, most to little success.
Casares cites restaurant reservation service OpenTable as an example.
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Non-automotive judges were Michael Zimbalist, vice president of research and development operations for The New York Times Company who is a co-founder and former president of the Online Publishers Association (OPA), and Joseph Essas, chief technology officer of the online restaurant reservation service, OpenTable, and formerly vice president of engineering for Yahoo!
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Other involvements include National Agriculture Statistics Service Advisory Committee, Extension Indian Reservation Program Advisory Committee, Indian Land Tenure Foundation Board Member, Chairman of the Agriculture Committee for the National Congress of American Indians and also serves on his local school board.
Reservation-taking full-service restaurants have increasingly adopted online booking options over the past few years.
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As the biggest player in the online restaurant reservation industry in North America, OpenTable has a significant competitive advantage with more than 13, 000 of the estimated 30, 000 reservation-taking full-service restaurants in North America as its customers.
What differentiates them is whether their systems require proprietary hardware and software, the level of control restaurants maintain over the reservation process and how restaurants pay for the service.
Another advantage of using online reservation solutions for restaurants is the ease in providing customized service to diners.
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