In the decision, Administrative Law Judge Richard L. Sippel ruled that the Tennis Channel had proved Comcast had discriminated against it by relegating the outlet to tiers of service available in fewer homes than Comcast's own Golf Channel and Versus sports channel.

WSJ: Comcast Ordered to Carry Tennis Channel More Widely

In 1995 Disney dropped the pay-channel approach to turn the outlet into a basic cable service.

FORBES: Magazine Article

And one must wonder if a place like Amazon, which is basically a retail entertainment outlet, will reconsider distancing its name from this particular service.

FORBES: Why WikiLeaks got the boot from Amazon