Web.com offers this assistance through a subscription-based service that offers Web site design, search engine optimization (SEO), lead generation and Web analytics.
The head of marketing finance at a major Financial Service company told me that every year they run their marketing optimization model and it tells them that they overspend on TV, and under spend in print.
This structure has resulted in tremendous low-level innovation and optimization as each team strives to outperform its targets and its internal and external service-level agreements (SLAs).