"We believe strongly that it's not okay to offer a service and have hundreds of millions of people use it and decide that the terms of that service expires at death because the content that is created has value beyond death, " he said.

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They're okay only if the Internal Revenue Service determines that the notes being used to make tax-deductible payments should be regarded as debt.

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Okay, Google is not relentless about customer service, but they do rock on user experience.

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On the other hand, if a franchisee insists he has to go above and beyond a brand standard to compete--say, by offering free broadband Internet service or extra pillows--Ledsinger has to know when to say okay. (Chains need to police the impulses to go up market, too, lest their other units suffer by comparison.) The warmth and fuzziness, he hopes, will trickle down.

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Okay, it is hardly a panacea for all that troubles customer service (see above list).

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