Take the case of one Granick client who used nothing more than a standard Web browser to discover the master password file of one Internet service provider that was not locked away as well as it should have been.
The combined forces of the Software-as-a-Service deployment model, the role of Salesforce.com as the master data aggregator and integration point, buying habits of marketing departments and cooperative efforts among vendors have created a situation in which IT plays almost no role in supporting the use of marketing technologies.
Yesterday it emerged that Last Pass, a service that syncs with browsers to let you control a variety of passwords with one master password, had asked its users to change their master passwords after discovering a potential breach to its database.