In attempting to capture the market, nothing is more important than figuring out how to serve the customer by offering the services and the features that they want.
Not as a diss on what Todd is saying, but I hear this marketing-speak all the time and very few understand how to serve the reader, serve the customer, with information that delivers true value.
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Your social media strategy includes everything you do to build, connect with and serve customer communities, including: the new stuff, email marketing, customer loyalty programs and, the original social media, face-to-face.
Caterpillar Inc. is using separate Facebook sites to serve the information needs of various customer segments and constituencies including construction, power generation, paving, and financial services.
The key is envisioning and then figuring out how to serve your customer in ways that are substantively different from the competition, rather than simply trying to do what they do, but better (faster, cheaper, slightly better quality, etc.).
The more we know about a customer, the more we can serve them better.
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Overall, they look like the business customer they serve: a little voice, lots of data and urgency.
The authors stress the need to identify and serve specific customer segments rather than flogging products.
Use the major social players to build and serve your customer base.
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Therefore, reducing the demand of this customer does not result in generation elsewhere on the system being made available to serve increased system demand.
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When used properly big data analysis leads to a deeper understanding of both the customer and the business processes used to serve them.
The applicants were told to present a financially self-sustaining venture that would be able to scale up to serve the needs of at least 1 million people with demonstrable customer validation through sales or pilots.
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At the same time, the driverless car will create enormously lucrative business opportunities to serve new customer needs.
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Comcast has a solid balance sheet which coupled with their prodigious generation of cash provide them the flexibility to continue enhancing their services and offerings to better serve their customer base.
Serve simplifies the online checkout experience by authenticating a mobile number, then allowing a customer to make a purchase on-screen.
They have not gained business: tellers are under pressure to serve a queue rather than chatting to a single customer, and in any case the appropriate salespeople are rarely at the ready.
Also the company aims to serve the local markets by providing a full line-up of Ford brands to expand customer choice and by focusing upon improving fuel-efficiency, safety and smart technology to provide buyers a better bang for the buck.
This, it can be argued, makes them intensely customer-centric, something that might be expected to serve them well in the 21st century.
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We have unique and disruptive capabilities to serve the diamond engagement market and have built a brand centered on high quality diamonds and excellent customer service.
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Hybrid websites can serve as a useful screen, solving some customers' problems immediately, and gathering enough information about the customer's request to make the eventual human contact speedier.
We want to serve our customers to the fullest extent possible, while broadening our audience to include the full spectrum of customer types to give them greater access to our markets.
These players with a loyal customer base and global presence have the potential to change the dynamics of the the single-serve industry.
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