The point is to feel comfortable, give a fresh edge, and serve the needs of a new concept lifestyle.

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As interest in this concept exploded, my co-author Jed Emerson and I thought it timely to write a book that could both serve as an introduction to this concept and also identify the systemic challenges we must overcome to enable impact investing to reach its potential.

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These pose the question of whether people working in the White House should serve only the president, or also some distinct concept of the public good.

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They also serve as a clever method for building communities around the new concept so that when it launches, you have people wanting to buy it.

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In one of the best of these, "Crime and Punishment, " from 1991, he rejected the idea that punishment must always serve utilitarian purposes (rehabilitation, deterrence) and defended, on moral grounds, the concept of retribution.

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The Youngstown facility will serve Ohio, Pennsylvania, and West Virginia and is designed to function as a proof-of-concept for an eventual network of 15 manufacturing innovation institutes around the country.

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