New multi-serve one-gallon jugs will also be unveiled to offer more value for Brisk drinkers in four flavors, Iced Tea with Raspberry, Tea Lemonade Fusion, White Tea Pink Lemonade Fusion and Strawberry Melon Juice Drink.

FORBES: Connect

But whether related to fiscal or technological innovation, brands that understand that real emotional connections can serve as a surrogate for added-value will always top the list.

FORBES: Apple, Amazon, Samsung, YouTube, and Twitter Are 2012 Loyalty Leaders

He would like to move into the formal economy so that he can serve larger customers, who demand value-added tax receipts.

FORBES: This Money Won't Buy Happiness

The good news is that the brand can serve as a surrogate for the added-value consumers are looking for, and become a driving factor in the value equation.

FORBES: Engagement Is Never on Clearance

These serve not only to add value but also to broaden game-play as they offer flying, climbing and other activities new to the Skylanders franchise.

FORBES: Skylanders Swap Force Gets the Jump on the Competition

Let the world see a true core American value - namely, that we treasure those who selflessly serve and protect us.

CENTERFORSECURITYPOLICY: How to lose a war

But no market value has been put on them (although loss-sharing agreements in part serve that purpose).

ECONOMIST: Economics focus

At face value it's a great program--fine folks volunteered to cook and serve, and those who lined up were fed.

FORBES: Charity Isn't Cheap

Adding Lucasfilm to Disney's portfolio of world class brands significantly enhances the company's ability to serve consumers with a broad variety of the world's highest-quality content and to create additional long-term value for our shareholders.

ENGADGET: Disney acquires Lucasfilm for $4.05 billion, plans more Star Wars movies