While Serlin once relied on United Scrap for survival, today the business is her proudest accomplishment.
Serlin attributes the high employee-retention level to savvy hiring practices and attractive benefit packages.
Serlin says that they coexist in a "climate of friendly disagreement" and often argue over details.
Serlin believes that employees should understand where the material comes from and how to handle it.
Serlin arrived at his scrap yard and quickly noticed that the floors were greasy.
By the 1970s, Serlin was a wife and mother of two--a son, Brad, and a daughter, Cindy.
Last year, the junior Serlin insisted on buying a new crane that his mother didn't think was necessary.
Her sister, meanwhile, had arranged for a housekeeper to stay with Serlin's kids in exchange for room and board.
As household bills mounted, Serlin worried that the family would lose their home.
One day Serlin decided to take a break from the scrap yard and get a soda to refresh her parched throat.
But instead of sinking into despair, Serlin started looking for a way to feed her two young children and keep a roof over their heads.
The company's success is a testament to Serlin's drive and determination.
While Brad Serlin has clearly earned his place at the company table, the dynamic between mother and son can sometimes resemble what occurs at the dinner table.
In the beginning, Serlin's home doubled as company headquarters.
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