Much like earlier campaigns that benefited Haiti and other areas hit by serious natural disasters, donations for the Japanese earthquake victims can be sent via cellphone text messages.
Witt's team clearly was also successful with the sixth step, Produce Short-Term Wins, and at least to some extent the seventh, Don't Let Up--as evidenced by FEMA's successful response to hundreds of disasters, including the most costly flood and earthquake in the nation's history to that time as well as multiple serious hurricanes.