Friday's launch was part of what Esa calls the Vega Research and Technology Accompaniment (Verta) programme - a sequence of flights intended to demonstrate the rocket's capabilities whilst at the same time moving it towards full commercial service.
The method allows for many combinations that can mean many different pitches, and after the coach calls a string of numbers and the catcher deciphers the code on his grid, that sequence won't be used again for the rest of the game and maybe even the rest of the season.