This fall the chain has opened outlets of upscale cosmetics purveyor Sephora in its stores.
Sephora sales associates focus on color, fragrances and skin care and effectively cross-sell products.
FORBES: Sephora: Department Stores Cannot Stop Its Global Growth
Founded in 1970 in Paris, Sephora was acquired by Louis Vuitton Moet Hennessy (LVMH) in 1997.
FORBES: Sephora: Department Stores Cannot Stop Its Global Growth
Their brand, Living Proof, launched in Sephora and on the home-shopping TV network QVC in 2009.
They included Sephora, Mango, Levi (men and women), Izod, Liz Claiborne, The Original Arizona Jean Co.
Since the acquisition, LVMH has made a substantial investment in Sephora, expanding it rapidly around the globe.
FORBES: Sephora: Department Stores Cannot Stop Its Global Growth
The consumer is voting in favor of Sephora, especially the younger ones department stores so desperately want.
FORBES: Sephora: Department Stores Cannot Stop Its Global Growth
Its other half is Sephora, which has seen considerable success and strong comparable sales around the world.
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This is in addition to the two pre-existing shops (Mango and Sephora) opened under the previous management.
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Sephora Sensorium recognized the need to connect the importance of scent with the value of tactile experiences.
Department stores can no longer use their size alone to prevent established brands from selling in Sephora stores.
FORBES: Sephora: Department Stores Cannot Stop Its Global Growth
Today, it is no longer strange to see a man hovering a Sephora counter looking for a concealer.
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Parts of it are still on fire seventeen weeks later, when our ship, Sephora, arrives on the scene.
The Sephora chain of cosmetic stores continued to do well across regions, increasing its market share, the company said.
The global consumer loves the format, the merchandising, the service, and the technology Sephora brings to the beauty shopping experience.
FORBES: Sephora: Department Stores Cannot Stop Its Global Growth
The strong results were due to top performances by many brands including Louis Vuitton, DFS, Sephora, TAG Heuer and Bulgari.
He is still deciding whether Lauder will patronise Sephora's Fifth Avenue store, possibly worried about hurting business at nearby Saks.
In fact, Estee Lauder was an early supporter of Sephora, but the major department stores objected and Estee Lauder pulled out.
FORBES: Sephora: Department Stores Cannot Stop Its Global Growth
Estee Lauder is currently rolling out several of its brands, including Bobby Brown and Clinique, to a number of Sephora stores.
FORBES: Sephora: Department Stores Cannot Stop Its Global Growth
For a time, department stores insisted that their large beauty suppliers, such as Estee Lauder, do not sell their brands in Sephora.
FORBES: Sephora: Department Stores Cannot Stop Its Global Growth
In August Sephora sued Macy's, after the American firm mimicked the French one with its own chain of cosmetics shops, called Souson.
Or they can take the fight to Sephora by becoming retailers themselves.
On the one hand, Sephora is a welcome new distribution channel that sells products at full price and will appeal to younger customers.
Companies using Ooyala technology include Telstra, ESPN, Pac-12 Enterprises, Miramax, Bloomberg, Telegraph Media Group, Telefonica, The North Face, Rolling Stone, Dell, Sephora and Yahoo!
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For example, whether it is Sephora or IKEA, customers know exactly what those brands stand for and why they are unique to the market.
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Litsa Grigoropoulos, a sales assistant at Sephora's smaller downtown shop in Manhattan's Soho district, used to work at Macy's (part of Federated Department Stores).
The effect is already showing: Sephora's like-for-like sales are growing by 11% a year, compared with around 3.5% for cosmetics sales in department stores.
By offering new and modern brands, a large selection of merchandise, and superb customer service, Sephora has attracted a younger consumer than the department stores.
FORBES: Sephora: Department Stores Cannot Stop Its Global Growth
Her client experience includes working for brands such as Apple, Facebook, Oracle, Cat Footwear, Riverbed, Camel, Sephora and Insight Labs, amongst many others.
The department store is attempting to revitalize its stale image, including brands like MNG by Mango and Sephora, and by purchasing the Liz Claiborne brand.
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