The water buffalo of old-school SEO has already been brought down to the ground by the Google pride of lions that have been called by a much tamer collection of animal names.

FORBES: Connect

These range from basic search engine optimization (SEO) tracking, like Google Analytics, to a new generation of marketing platforms, like HubSpot.

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Though I trust Google, with all the SEO spam, I have no judgement of the quality of some pages.

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If the source of your Google problem is a website that you outrank (or can outrank with some solid SEO effort), look first to your own website for help.

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Other than trying to scare you into buying every single product the company has ever released, the paper highlights the growing problem of Black Hat SEO, or SEO Poisoning, which (if done right) sends malware-ridden links closer to the top of your Google search results.

ENGADGET: Report warns of the increased use of SEO Poisoning to spread malware