Those were an SEO play that Google is starting to move away from.
Google has redesigned its product-search feature to make it more stylish and less like a text-heavy, SEO-optimized Google page, according to Search Engine Land.
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These range from basic search engine optimization (SEO) tracking, like Google Analytics, to a new generation of marketing platforms, like HubSpot.
As for SEO: what you say is likely true: lots of so-called SEO experts do very little, or do it for a short period, or actually hurt you by doing SEO in a way that annoys Google and gets you penalized.
Though I trust Google, with all the SEO spam, I have no judgement of the quality of some pages.
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The SEO world is in a frenzy because Google has rolled out algorithm updates, titled Penguin and Panda, which penalize websites that have been overly-optimized to game the older algorithm.
The search result page (called the SERP by SEO experts) is an editorial product, and Google's site is ... well, it's a portal.
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The water buffalo of old-school SEO has already been brought down to the ground by the Google pride of lions that have been called by a much tamer collection of animal names.
Product and SEO teams scrambled to implement a fix, get it approved by Google's arbiters and regain the brand's Google status.
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And we have enough new media out there creating these kind of stories to get attention and we figure out also how to use SEO, which is social media and these things that make things pop up on Google so that people see them.
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If the source of your Google problem is a website that you outrank (or can outrank with some solid SEO effort), look first to your own website for help.
With Google now as much a verb as a company name, search engine optimization (or SEO)--the process of increasing a site's odds of ranking high in the search stacks--is a key consideration for any e-commerce player.
Matt Cutts is a Google associate who gives insights into the company, its search engine algorithm updates, and other SEO issues.
Other than trying to scare you into buying every single product the company has ever released, the paper highlights the growing problem of Black Hat SEO, or SEO Poisoning, which (if done right) sends malware-ridden links closer to the top of your Google search results.
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