What this practically means is that you need to write your profile (to an extent) to be SEO friendly in the job search sense.

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At the time, the company was touting increases Web traffic that, if continued, would land them a spot among the top destination sites worldwide: annual growth of 300 percent and a whopping 1.7 million SEO-friendly Ning Networks created.

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Make sure your content is SEO-friendly.

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