Creating content for SEO, for example, is not content marketing.

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And while my hat is off to those of you who try to keep up with the wealth of SEO-laden content needed for online branding of your businesses, what you may not realize is how consistently you are being judged by what you say about yourself, unwittingly alienating the kinds of clients capable of taking your career to the next level.

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Make sure your content is SEO-friendly.

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If the germaneness and value of the content determines search rankings, then the ability to develop on-point, poignant and substantive content that truly resonates with select audiences is the future of SEO.

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In a sense, the SEO challenge has been simplified dramatically: Create interesting, consumer-focused, relevant and useful content for your site.

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From an SEO standpoint, there is some degree of leverage in using the same URL structure across desktop and mobile content versions.

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