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Strava is far from being the only firm to offer sensor-based activity stats.
BBC: Heads in the cloud: Strava adapts to tackle reckless racing
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Of all the sensor-based exhibits Scoble showed me, PrimeSense, showed me the greatest promise for an imminent contextual age.
FORBES: How Walmart and Heineken Will Use Shopperception to Put Your In-store Experience in Context
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Back in March, Switched On discussed a number of Kickstarter projects (all of which have now shipped) that extended sensor-based monitoring and notification to remote locations (provided there was WiFi or Bluetooth connectivity).
ENGADGET: Switched On: The fork, the ficus and the flandoodle
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We've had a glimpse at Apple's conception of a sensor-based keyless layout, and the latest patent application from Cupertino shows the company looking to further refine the input experience -- this time using a camera and other sensors to detect hand position and overlay that hand position on a device's screen.
ENGADGET: Apple patent application details method for detecting and displaying hand position on screen
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Nokia's Lumia 920 packs the industry's best image stabilization -- there's no questioning that -- thanks to a camera module that pairs both sensor and lens-based optical IS. The iPhone 5 also offers a notable improvement over its Apple-made predecessor on the video front, but considering that its stabilization is of the digital variety, we wouldn't expect it to top Nokia's new flagship.
ENGADGET: iPhone 5 and Nokia Lumia 920 face off with image stabilization test (hands-on video, updated with Galaxy S III and HTC One X)
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Nokia has also announced that it was buying Earthmine - a Berkley-based firm that uses sensor-equipped cars to create 3D street-level views.
BBC: Nokia to offer free maps app and service for rival handsets
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Fujistu spotted this gap, and created Wandant -- a sensor-laden neck tag for dogs complete with cloud-based service for tracking your pooch's wellbeing.
ENGADGET: Fujitsu's Wandant dog pedometer tracks your pet's moves, uploads them to the cloud
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However, OmniVision did surprise investors in February when it announced a 5.17 megapixel auto-focus camera module for mobile handsets based around the OV5623 CameraChip sensor.
FORBES: Magazine Article
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It's a pretty sketchy rumor, but we're hearing that Canon's working on a pro video camera based on a 12.1 megapixel APS-C CMOS sensor similar to the one in the Rebel XSi.
ENGADGET: Canon working on DSLR-based pro video camera?