The viruses used to deliver the light-sensitive proteins can be engineered to target very specific clusters of brain cells.

FORBES: Magazine Article

Depending on just how researchers tailor the virus that carries the light-sensitive protein, they now can target almost any type of neuron they want to study.

WSJ: Scientists Cast Light Onto Roots of Illness Deep in the Brain

Many intentionally target impressionable young minds and sensitive big hearts with messages of fear and guilt.

FORBES: Hot Sensations Vs. Cold Facts

Alongside relevant international conferences to raise awareness, UNESCO strives to promote grass-root activities, particularly in sensitive geo-strategical areas that reach target-populations such as women, youth and marginalized populations.

UNESCO: CULTURE