Thomas spoke of an actual health care market where patients know the costs, pay for most things directly, and in exchange for this skin in the game have the information to make sensible choices.
He will be organizing, choosing non-governmental peace groups like the Center for Defense Information, Peace Links and Business Leaders for Sensible Priorities to help with additional funding for public campaigns.
This does not mean spending time preaching to the Internet savvy, but targeting the masses with simple, sensible advice to prevent them from turning the family laptop into an information harvester.
"In order for us to adapt to these changes and make sensible decisions about what we do to the surface of the planet, we need the information this satellite series gives us, " he told told BBC News.