Understandably, with the end of the Cold War the sense of omni-Present Danger receded.

CENTERFORSECURITYPOLICY: Center For Security Policy

Investors of Matrixx Initiatives, a pharmaceutical company, sued the business because it did not disclose to shareholders that its over-the-counter drug, Zicam Cold Remedy, caused a loss of sense of smell.

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Now a grocery story is getting in on the act, and not just because it wants to inject its aisles with a bit of glamour--it makes cold, hard business sense.

FORBES

But when the cold calculus of logic is swapped out for the gut-sense of intuition, this is the implicit system at work.

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Cold case investigators say they work on the open cases out of a sense of obligation to the victims and their families.

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