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The problem is that those 11 physicians do not know what the other 10 physicians are doing--they may be doing any number of things that may not make sense because they are not doing things holistically.
FORBES: Magazine Article
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This approach to software development was codified in a meeting in February 2001 in Utah when a group of programmers declared its allegiance to doing things quickly, using common sense and simplicity.
ECONOMIST: The software-development industry
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These are sensible things that people should be doing anyway, and make even more sense as we go forward.
FORBES: Intelligent Investing Briefing Book