"Her case has thrown existing reform proposals into relief and it has also put into relief the trend of the public having a greater acceptance of removing nonviolent crimes from capital punishment, " said Joshua Rosenzweig, Hong Kong-based senior research manager for the Dui Hua Foundation.

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"The leasing idea seems ideal for local city councils and governmental departments running small fleets, " says Andrew Fullbrook, a senior manager at automotive research group CSM Worldwide.

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Toughness--a combination of quality, durability and all-around staying power--is increasingly important to consumers anxious about credit problems and potential job loss, says Raffi Festekjian, senior manager of product research and analysis at J.

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"Audi and T-Mobile worked closely to develop the new pricing plan based on extensive research and feedback from both dealers and customers, " said Anupam Malhotra, Senior Manager, Connected Vehicle, Audi of America.

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The media-modeling tool was kicked into high gear two years ago when Chad Jacoby, senior manager of Nissan's Business Intelligence Unit, used years of Nissan's consumer research to build a computer model comparing the relationship of each phase of their "purchase funnel"--from awareness to purchase consideration to a transaction--to the phase before it.

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