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Many CDOs earn salaries equivalent to other senior roles like chief marketing officer or chief legal counsel.
WSJ: Firms Hail New Chiefs (of Diversity)
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They report directly to the chief marketing officer and other senior executives and are expected to vie for a slice of the marketing budget alongside the company's other brand managers.
WSJ: Real Work for Future M.B.A.s
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That the story today at Hewlett-Packard, where senior vice president and chief marketing officer Michael Mendenhall is reportedly out.
FORBES: The Latest HP Turmoil
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The "brand umbrella" is important especially for global marketers, says Erin Nelson, senior vice president and chief marketing officer of Dell.
FORBES: CMO Summit
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Even the man introducing Lesjak and Robison, senior vice president and chief marketing officer Michael Mendenhall, stressed how long they had been at HP.
FORBES: Everything's Fine at HP! (today)
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"Mobile data traffic is exploding, particularly in high-traffic areas such as Major League Baseball ballparks, " said Anand Chandrasekher , senior vice president and chief marketing officer, Qualcomm.
ENGADGET: MLB stamps partnership with Qualcomm, hopes it leads to improved connectivity at ballparks
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His first senior-level hire was a chief marketing officer, Jerri DeVard.
FORBES: Last Call: Can Nokia Compete With Apple And Android?
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"With more than half of our customers having access to 4G LTE speeds by the start of the holiday season, we are helping customers simplify and organize their lives more quickly and easier than ever, " said David Kimbell, senior vice president of marketing and chief marketing officer for U.S. Cellular.
ENGADGET: US Cellular bringing LTE to 30 additional markets on November 5th
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Maryam Banikarim, an NBCUniversal senior vice president and former entrepreneur, became the first chief marketing officer of Gannett Co. at a time when the USA Today publisher's revenues were sinking, mainly due to declining advertising.
WSJ: How to Switch Careers, Companies and Roles