Once I was done with the article, I needed to send it to my editor.

FORBES: Restore Yourself to Your Factory Default Settings

The trick was to send out clippings so sly that a tired editor might not notice that they were written by an advertising outfit.

NEWYORKER: The Lie Factory

In order to limit any bias caused by personal or philosophical animosity, the editor should remove your name from the paper and send it to other experts who have no apparent conflict of interest in reviewing your work.

FORBES: Peer Review And 'Pal Review' In Climate Science