Posters of candidates fill the streets of Baghdad and other major cities these days, and candidates are taking advantage of the print and broadcast media to send out their messages.
When Katie Couric took over the "CBS Evening News" in 2006, she at first began each broadcast with "Hi, everyone, " to send a signal of friendliness and non-pontification.
Suddenly people could do something that had previously been impossible: you could broadcast your public key to the world, allowing anyone to send you messages that only you could read.