In either case, Republicans will have (1) driven the debate for the next two years, (2) developed a strong brand going into the 2014 elections, and (3) senda strong message to the markets they will get government spending under control.
The increasing sophistication of filters that can send brand-love messages exactly to that special consumer-someone in the mood for a little emotional bonding promised a land of sales on the other side, with technology enabling advertisers access to ever-more sophisticated profiles built from searches and social pages, selling this to brands as a way in.