Semir Zeki at University College London is credited with establishing this discipline, and says it's mushrooming.

CNN: What the brain draws from: Art and neuroscience

This group works at University College London under the tutelage of Semir Zeki and his colleague Matthew Lamb.

ECONOMIST: The biology of art | The

Semir Zeki is a British Professor of Neuroesthetics at the University College London (UCL), a Fellow of the Royal Society and a Foreign Member of the American Philosophical Society.

UNESCO: Bureau in Venice welcomes on board new members of its Scientific Council | United Nations Educational, Scientific and Cultural Organization