Based on innovative semantic technology, Jinni filters the universe of content through the lens of the user's personal moods and tastes.

ENGADGET: Jinni Taste Engine for TV and movies envisioned as a Google TV app

But semantic technology also holds great promise for all kinds of businesses.

FORBES: The Evolution Of Web Search

Like the early days of the web, he said, many people were now tagging data with the labels and identifiers demanded by semantic web technology.

BBC: NEWS | Technology | Yahoo makes semantic search shift

To provide answers that aren't already in Google's ever-expanding database, the company will blend new semantic-search technology with its current system to better recognize the value of information on websites and figure out which ones to show in search results.

WSJ: Google Gives Search a Refresh

The beauty of our advanced search technology is that we will ultimately allow almost any type of semantic search and Eikon does the majority of the analysis and constructs what I want on the fly.

FORBES: Thomson Reuters Brings Google-Like Search To Market Information