"You need to tell the company how they can increase their sales by selling your product, " Kaplan says.

FORBES: Shining Through On The Shelves

Your positive or negative belief system regarding making money selling your product or service often determines the success or failure of your business.

FORBES: Do You Have A Fear Of Selling?

Instead of merely selling your product or service, engage the consumer in a conversation about his or her needs and wants and how your product or service can meet or fulfill that.

FORBES: How To Grow Your Business In Hard Times

So you can make a lot of money selling them other stuff, besides your core product of course.

FORBES: Move up http://i.forbesimg.com t Move down

Charles Schwab is the latest financial services company to launch a marketing campaign that paints itself as more interested in being your friend than selling you an investment product.

FORBES: Schwab's Condescending New Marketing Campaign

When you're selling products to customers, it's great to announce that your product is at the top of the charts.

FORBES: Magazine Article

If you are hesitant to sell your service or product, it is time to discover why selling is a struggle.

FORBES: Do You Have A Fear Of Selling?

If playing on the PGA Tour is like having your product stocked at Wal-Mart, competing on the Nationwide is like selling through a regional supermarket chain.

FORBES: On the Edge: Money, Life and Loneliness on the Fringe of the PGA Tour

Dr. Bronner's best-selling product, a bottle of all-purpose liquid hemp peppermint Castile soap, is not your run-of-the mill cleanser.

FORBES: Magazine Article