WHO's willingness to share costs gave Horton ammunition in selling the idea to his superiors.
Of course, selling this idea to the American public and Congress will be no easy task.
Mr Richardson admits that selling the idea of environmentally-friendly public transport to car-happy New Mexicans was not easy at first.
So one way to attract a little iceberg: stop selling an idea.
There are few companies to beat De Beers in selling a bright idea.
If I were selling the same idea over and over, then I'd have to work harder every time to get the same liftoff.
Wall Street has done a good job selling a flawed idea that buying their expensive financially engineered investment products is the shortest route to a secure retirement.
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It sounds like Barry Diller did a better job selling himself on the idea of a Daily Beast-Newsweek merger than he did selling his opposite number, Newsweek owner Sidney Harman.
Second, selling into a falling market is not my idea of buying low and selling high.
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The bank is unimpressed by the idea of selling loans on to other investors.
And even Mr Pinault is rumoured to be toying with the idea of selling Christie's.
Even the idea of selling milk to someone you didn't know seemed strange to the very traditional tribesmen.
Even in an economy shedding jobs, dealers struggle to find people who love the idea of selling cars.
For weeks, Fuld has kicked around the idea of selling Neuberger Berman, one of Lehman's marquee asset management divisions.
That's when he came up with the idea of selling stylish digital cards.
Did you know MINI is toying with the idea of selling electric scooters?
Not everyone is sold on the idea of selling Hagemeyer and putting all of First Pacific's eggs into the Asian basket.
D. in meteorology at MIT when he and a professor came up with the idea of selling long-range weather forecasts to commodity traders.
And that means that somebody who has a great idea and selling a great product or service, we want them to get rich.
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In both of these marketplaces, the idea of selling a collection of applications that work together to support a business is not emphasized.
When those panned out, Kinsella began noodling the idea of selling his shop in Utah and opening a new one with Quintos overseas.
So in January he paid an undisclosed sum to acquire his U.K. distributor, with the idea of selling direct to retailers in Europe by year-end.
Tim Brown of Yahoo Sports is reporting that Frank McCourt is open to the idea of selling a stake in the Los Angeles Dodgers.
Ted Waitt had the idea of selling personal computers by mail.
It has sued dozens of companies, claiming to have patented the very idea of selling computer software and other electronic goods over a computer network.
Now Aventis is testing the idea of selling its agrochemicals unit.
But the idea of selling anything from credit cards to auto loans to existing wealth management clients may not be attractive to all of those advisors.
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Shortly after the sale my father approached the newly owned company with the then crazy idea of selling books on the newfangled thing called the Internet.
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You are selling yourself and the idea, in that order.
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The course will develop the idea that selling luxury goods should offer an "exceptional and inimitable shopping experience in which consumers develop long-lasting and emotional ties with the brand".
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