"The idea was to have enough capital to self-publish it or sell it on good terms" to a big publisher, says Lewis.

FORBES: Ordinary Hero

Google has suggested it could sell auto makers the mapping and machine-vision technology it's developing for its self-driving cars, or offer that technology for free as part of a package of other Google products and services.

WSJ: Self-Driving Cars Spark New Guidelines

So many modestly affluent consumers will find it practical to sell the BMW and just take a self-driving taxi everywhere they go.

FORBES: High Sensor Costs Won't Stand in the Way of the Self-Driving Future

Self-regulation is also a harder sell when it comes to global trade, which involves trusting a long line of unknown participants from far-flung places (talk to parents who buy Chinese-made toys).

ECONOMIST: Charlemagne

And Ssangyong had to sell so many businesses to stay afloat, it is now a ghost of its original self.

CNN: Debt and Chassis

But Apple continues to struggle with its own self-created expectations (thanks, Steve.) The iPad mini will sell, but will it enchant?

FORBES: Muggle-Ware: Will The iPad Mini Be Apple's First Non-Magical Product?