Facebook isn't alone, of course, in offering this seductive fantasy of a radically transparent digital society in which our self esteem is determined by our updates, tweets and check-ins.
A-B InBev needs a transparent crisis-management strategy with determination, self-reliance and a degree of success that is particularly notable to the consumer.
The independent self-regulatory body would be governed by an independent board "appointed in a genuinely open, transparent and independent way, without any direction from industry or influence from government".