But despite making peace with the sound of his former self, Marr firmly rejects the suggestion that his return to Manchester was part of any kind of nostalgia trip.

BBC: Johnny Marr on The Smiths and going solo

The more interesting suggestion is that these men are acting out of self-interest.

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Sadly, facts like these are not enough to avoid the silly season altogether, or to persuade the USDA to ignore the self-serving indignation of the meat industry and keep a reasonable suggestion on its site.

CNN: 'Meatless Monday' too hot a potato for USDA