Hein is far from the only person thinking about the language people should be using to describe women (and the terms women are using to self-describe).

FORBES: 'Girls? Ladies? Folks?' Here's A Visual Guide To What You Should Call That Group Of Individuals.

Though I see evidence that this is improving in my work with women in organizations, I still routinely hear women describe themselves as poor self-promoters.

FORBES: Women And The Art Of Self-Marketing

He might describe himself as a full-time self-employed person but a lot of that time may be spent waiting for the phone to ring.

BBC: The mystery of rising employment

Alas, mature, or self-sustaining, are not yet words that anyone would use to describe this recovery.

BBC: It's economic growth, but not as we know it