Self control, proper attitude, courtsy for everyone at work, and extension of helping hand towards others, could all become positive ingredients for one to feel at home with the environment at work.
But the larger point, as Engel puts it, is the "sloppy loss of our own distinctive phraseology through sheer idleness, lack of self-awareness and our attitude of cultural cringe".
His skill at word-play, coupled with a self-destructive and fatalistic attitude to life (in a Russian intellectual, no less) lands him a job first as a copywriter, and then as something more sinister.
But not all of the new attitude is brash and self-mocking, insist market researchers.
The best leaders recognize this attitude and studiously avoid being self-absorbed.
Kennan thought that Americans were shallow, materialistic, and self-centered he had the attitude of a typical mid-century European and the more he saw of them the less fond of them he grew.
"They were remarkably polite, self-disciplined and calm and had a good attitude to learning, " she said.
The attitude apparently runs counter to most homeowners' self-interest.
It's the attitude of overgrown children raised on large servings of phony self-esteem.
This attitude toward struggle is not only counterproductive -- leading to self-defeating behaviors including retreating inward with self-doubt and avoiding necessary risk for fear of failure -- it is also wrong.
Since then, Benetton has been relatively quiet on the global stage for 20 years and this front foot forward attitude from a can do brand like Benetton defines them as a self styled maverick with great strengths from racing cars and fashion through to a phalanx of good deeds in conscious commerce that is matched by little tolerance for tedium.
Four years ago self-publishing was viewed as the option of last resort for authors, where failed authors went, but this attitude is changing dramatically.
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